Articles And Insights

WordPress Frameworks Compared on Performance

There have been a lot of articles with WordPress Frameworks compared by feature, price or usability. So here is one that reviews them by their performance.

Express Lane Shopping: Improving the WooCommerce add to cart button

The WooCommerce Add to Cart Button takes you right to your cart - if you use the setting and are on the single product page. But what if you're not? Here's the fix.

Being Second: Ignore the First-Mover Advantage

Everyone wants to be first. Sometimes being second is better. Really. Here's why.

Infographic: Customer Engagement Research and the WordPress community

The research on Customer Engagement is in, and the benefit of having it is that WordPress companies can leverage it to think about how they're working.

Content Dripping: WordPress Sequential Delivery is Easy with Premise

How do you make sure people don't purchase your course, log in, download everything, and then ask for a refund? The answer is content dripping.

Pick the Perfect Image for your Blog Post or Slide

You can't pick the perfect image for a blog or PowerPoint slide in seconds. It takes time and some selection strategy. Here are five strategies I use.

There are no shortcuts… to making dad proud

I regularly meet with start-ups and I often hear "What's the trick to...?" And what they're really asking for are shortcuts. Guess what? There are none.

Perspective: Working “On” rather than “In”

You can't see patterns or ask great questions without perspective. Here's how to start thinking about your business differently and why it's critical.

Creating Compelling Offers in WordPress

Creating compelling offers in WordPress isn't just about magnetic copy. There are a few other tricks you can use - and personalized URLS (PURLs) are one.

Stand Out

If you want to engage people you have to engage their brain - and there's no way to do that unless you surprise them. That's why it's critical to stand out.