Thinking About Getting Into The Membership Business?
Can a slide deck be turned into a blog post? The other day I was invited to talk with a group of folks that were thinking about getting started in the membership space. They wanted to know what thoughts, tips, ...
A WooCommerce Membership Site in Under 10 Minutes
Building a WooCommerce membership site doesn’t have to be tough I know that a lot of folks out there will tell you that building a WooCommerce membership site is not only tough work, but complex work. I disagree. Often, I ...
I Bought A New Pair of Headphones. Why Should You Care?
Sometimes my Sunday posts don’t sound and feel like the rest… I write daily. And Sundays is always such a relaxing day that I think I’m in a different headspace than any of the other days of the week. But ...
Hate Marketing & Sales? Build The Narrative Into Your Product
I hear a lot of people saying they hate marketing & sales The other day I participated with a few folks on Twitter, talking about people who say they hate marketing & sales. If you don’t follow Corey, Louis, and ...
How Chris Lema uses ZipMessage for Coaching
Coaches should use ZipMessage There are a lot of cool products that are getting developed every day. Most of them feel cool for other people. I look. I like. But then I don’t do much with them because they don’t ...
Differentiation Needs To Be More Than Rent vs Own
Digital sharecropping is a thing. I get it. If you’ve never heard of the phrase, “digital sharecropping”, then you should check out this 2015 article at Copyblogger by Sonia Simone. The short version is don’t build your digital empire on ...
Are You Trying To Win? Or Just Not Lose?
I used to run a yearly innovation conference Years ago I worked for a company where, every year, we invited the top 20-30 employees (from about 120 folks) to a conference center for an innovation conference. I would spend months ...
You Can’t Afford The WordPress Plugin You Want
Eventually we all hear this request If you visit a WordPress or WooCommerce facebook group, you’re likely to hear a request for a plugin that does everything. My answer often disappoints them. It doesn’t exist. And if it did, you ...
Is Interactive Video The New Normal for eCommerce?
How do you make technology predictions? So I tell you that I think interactive video is going to be the new normal. How would I know anyway? Am I credible? Am I an expert in interactive video? No. But it ...
Customizing the WordPress Dashboard Is Now Easy
Make WordPress more friendly for non-technical audiences I’ve been having a conversation with a few folks abkeypresout the challenge that comes with building WordPress solutions for non-technical customers. And the conversation regularly goes back to customizing the WordPress dashboard. So ...