Articles And Insights

eCommerce Trends in 2017: Push Notification Automation

Predicting eCommerce Trends We’re just days away from the start of 2017, so it makes sense that we should start making guesses about what 2017 will bring with it, and nothing is more interesting than trying to predict trends in ...

Are you registering a new domain?

If you are, then maybe you’ve been doing what I’ve been doing forever—using GoDaddy. For years I’ve been buying domains from GoDaddy. And before you start thinking about all the negative feelings you have about the company, you should know ...

Are you selling online? Here’s a tip

There’s a different kind of restaurant in San Francisco… If you’ve never heard of Opaque, it’s kind of hard to imagine. The restaurant in San Francisco is open several nights a week in the city, and you get a multi-course ...

How to make money from your expertise

The problem is not that you have no expertise. If you’ve been doing anything for any period of time, you probably have something you can teach. Sure, you won’t necessarily be an “expert” the first time you try to share ...

How do you decide your next move? Here’s what’s next for me

How do you decide your next move? When I left Emphasys a few years ago, I knew I was making a jump into the WordPress ecosystem full time, and I was unsure of what that would look like. Thankfully my friend ...

Building an easy onboarding process for new customers

Long before there was SaaS (Software as a Service), there was ASP (Application Service Providers) and while they’re not exactly the same, they’ve all been “hosted products.” Those are the kinds of products I’ve been working on since 1995. And in ...

Why is marketing so hard?

The Problem isn’t Quality I spend a lot of time with companies that have built amazing products, or that run incredible service offerings. The problem they have is rarely the quality of their work. Instead, the core issue they face ...

A single trick to win more customers without doing more work

For service companies, when prospects are evaluating you, there are three things they all care about. Do you understand the core problem? When you get on that first phone call or have the first meeting to talk about the business, ...

No comments on your posts? Don’t make these Four mistakes

Do you have tons of posts without any comments on them? When I was first getting started with this blog, I would go for days (and sometimes weeks) without a comment. Then I would head to popular blogs and see ...

Lies that stop us from breaking into WordPress

Tomorrow I’ll be speaking at the Digital Commerce Summit—put on by Rainmaker Digital, the folks that created the Rainmaker Platform that hosts this site. My talk is titled, “Breaking into WordPress.” Have you thought about breaking into WordPress? When I ...