How Chris Lema uses ZipMessage for Coaching
Coaches should use ZipMessage There are a lot of cool products that are getting developed every day. Most of them feel cool for other people. I look. I like. But then I don’t do much with them because they don’t ...
How To Build Your Personal Brand to Attract Better Clients
A personal brand isn’t the same thing as being famous If you spend time googling, “how to build your personal brand,” you’ll find a lot of examples in articles that have nothing to do with you or me. Using Michael ...
How Do You Price Your Online Course?
Everyone has opinions about pricing your online course When it comes to pricing your online course, you’ll find few topics more discussed online. I get it, and I know it. So I’m not going to try to give you a ...
We can grasp valuable insights from pricing experiments
Yesterday I wrote about pricing pages. But I didn’t address the elephant in the room – which is pricing. Pricing is hard. Thankfully, we don’t have to do our own research to learn a ton from pricing experiments that have ...
People aren’t converting on your pricing page. Here’s why…
Do you have a pricing page that’s converting? I can’t tell you exactly how long I’ve been working on pricing pages but you can’t escape it if your career has been in product development and product management. At minimum it’s ...
Building An Online ROI Calculator – Part Two
Remember Part One of Building an ROI Calculator? You’ll recall the other day when I first introduced the notion of building an ROI calculator, right? In that post, I introduced you to the calculation but also a bit of the ...
How to Build Your Own Online ROI Calculator – Part One
Customers want value. It’s our job to articulate it. I work with both product companies and digital agencies. The same holds true for everyone – the level of competition out there is crazy. And that means we need to be ...
What’s the Best CRM for small teams in the WordPress space?
It’s a question that bounces around in your head If you’re a freelancer, small digital agency, or run a small team selling a plugin or theme, you’ve likely wondered what’s the best CRM for you – or if you need ...
Two Kinds of Customers
There are two kinds of customers out there, and here's why I pick the harder of the two...and why it works for me.
Differentiate or Disappear
You thought I was going to say “Die,” right? That’s the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and ...