Building Pages for Micro-Segments
Remember When I Wrote about Micro-Segments? The other day I wrote about ConvertKit and Monday.com and how they crafted different offer pages based on micro-segments. Did you catch that post? I told you it wasn’t enough to define a segment. ...
How To Choose the Right WordPress CRM
A Real Comparison Starts with Comparison Criteria I want to help you choose the right WordPress CRM but in this post I won’t be telling you which one is right for you. The focus of this article is to simply ...
Introducing SlingBlocks – Keep a Eye on WooFunnels
You know those movies where the ocean water recedes and fish are flopping on the sand? And the people nearby are amazed and curious and walk out onto the sand that was previously underwater? If you’re like me, you think, ...
Most Employees Are Waiting
When employees were asked if they could answer positively that they felt like their job provided them a regular opportunity to work from their strengths (and passions), only 2 out of 10 could agree. Twenty percent. The other eighty percent ...
Hosting for Online Courses
How do You Pick the Right Hosting for Online Courses? I’m not going to tell you which host you should use for your online course. You’d likely think I was lying or being biased if I told you we designed ...
Reviewing Gridbuilder
Why I’m Reviewing Gridbuilder So over the last few days, our team at LearnDash has been talking about our new version of CourseGrid that we’ll be releasing soon. One of the dynamics that happens when you’re building software is that ...
Testing with Sample Data
How do you decide which plugin will work best for you? Some people just read the marketing text on each site, and that’s a fast way to burn thru cash. Others may just get a recommendation. For me, I like ...
Order Bumps or Upsells?
Which grows your revenue faster? Order bumps or Upsells? The other day I saw someone ask which was more useful in driving order value up – order bumps or upsells? You know how important I think these are. And I’ve ...
Embrace Your Uniqueness
I don’t write a lot of posts like this one, where my focus is to point you to stuff I’ve already written, but there’s a reason this is top of mind. My daughter is applying to college this weekend. She ...
What Do You Do After You Segment Your Market?
Segmentation is everything I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products – “we’re for everyone” – just doesn’t work anymore. I’ve spent time talking ...