Closing the Deal – A Pricing Trick That Helps
This Pricing Trick Isn’t For Everyone Not every pricing trick will be perfect for every agency. I get that. So if your average project costs less than $10,000 or more than $100,000, this may not help you when closing the ...
Designing New Products? Try Constraints!
What if you could create an information product (you know, like an eBook) in a single sitting? Crazy, isn’t it? But I just recently watched a webinar where the presenter explained how he did it. His rationale? Once he got ...
Life is Poker not Chess
Life is Poker not Chess The entire day today I’ve had this sentence running thru my head. “Life is poker, not chess.” It’s because I’m reading Annie Duke’s Thinking in Bets again. I read it when it first came out, ...
On Perfectionism
I don’t know when it happened. Or rather, I don’t know when things changed. I clearly remember a time when the internal monologue in my head was negative every time I failed. And I clearly recognize that today that voice ...
Building a Pick and Mix Solution with WooCommerce
In the eCommerce space, there are always puzzles The other day a person asked a question in one of the Facebook Groups focused on WooCommerce. I don’t recall the whole question, but at its core was a question about building ...
Content That Drives Engagement
Wouldn’t it be great if every single thing you wrote ended up with tons of replies, likes and people taking action? I write daily. I then put links to these posts on Facebook, Twitter, and sometimes even LinkedIn. And that ...
Allyson Felix Sets Two Records at the Tokyo Olympics
“Write Something For Me” My daughter, 15 years old and getting ready to start her senior year in high school, said, “write something for me to read today, dad.” So I thought it would be helpful to tell her, and ...
The Most Important Copywriting Formula for WordPress Plugin Companies
Writing Copy that Converts Isn’t Easy Have you ever gotten an email from an old friend who tells you about a moment that, for you, was pretty ordinary, but to them was transformational? I got one this week. This one ...
How to Discount Membership Prices Based on Team Size
Sometimes You Want to Discount Your Pricing Based on Team Size I help people build eCommerce stores, online courses, and membership site solutions, all using WordPress. One of the most interesting projects is when you need all three together – ...
The Mistake Too Many Plugin Developers Make
Have you ever painted your home? About a year ago we moved into our new home in Houston. The house was great but had three different colors on the walls. The first thing we did was to pick a color ...