Are You Building a Product for a Non-Existent Customer?
The conversation that was really hard to have The developer walked up to me at a technical conference and wanted to pitch me on their new product idea. If you're building a product, especially in the WordPress space, I'm happy ...
Adding recurring billing to WordPress? Check these 5 factors.
You want to charge people money, over and over? You have options. Years ago I worked with a client to transform his offline business into an online business. It was a subscription business—which meant he was charging his customers repeatedly. ...
The Product and the Offer are Two Different Things
Let's step into a supermarket When you step into a grocery store, you're going to buy crackers. Or milk. And the product has a price. It's very straightforward. The product and the offer are linked and they're locked. Change the ...
Creating a Lightweight & Flexible Video Course
WordPress is the ultimate No Code Platform Sometimes, when talking with people about online courses and the platforms out there, I hear that they don't want to choose WordPress because they don't know how to code and don't have a ...
4 Clues That Your Prospective Client May Not Be A Great Fit
Not every prospective client will be a great fit The other day I was talking to an agency owner who had a tough year last year. Not shocking given how tough things were for everyone last year. But what was ...
A Membership Site Tip: Expiration Dates
Membership site tips are specific I know before I start that when you read this, you're going to say, great – thanks for this membership site tip when it works with a specific plugin, but what if I'm not using ...
What Walt Disney Didn’t Do
I want to tell you a quick story for all of you building products out there. As someone who has been building products for more than two decades some lessons need repeating. This is one of them. The story is ...
Understanding Static & Headless WordPress
What's the difference between Static & Headless WordPress? If you watch this video (below), I'll explain and show you an example of each – both a static site using WordPress and a headless store using WordPress and WooCommerce. When do ...
Combine Automations in Autonami
Autonami is a powerful WooCommerce CRM You'll recall the other day when I shared 4 special deals, I mentioned WooFunnels (the folks behind Autonami). Then, in a follow up post on automations, I told you about Autonami. Today I want ...
How to Build an Employee Swag Store with WooCommerce
Objective: WooCommerce swag store Early in the year we launched a WooCommerce product called StoreBuilder. It's an easy and fast way to get a WooCommerce store started. At launch I wanted to build an employee swag store with WooCommerce that ...