Leveraging Content Dripping in 2021 for Your Membership Site
We binge everything these days…. When Stephen King, in 1996, decided to publish a novel in 6 monthly installments – The Green Mile – it was like going backwards in time. Not just because the story was set in the ...
How to Structure & Build a Great Product Team
Want to build a great product team? There's no one formula. It's been a long time since I've written about hiring on this blog. So when someone asked the question about growing and building a great product team, I thought ...
Are you using Video Testimonials yet?
If a picture is worth a thousand words….. There's something so incredibly powerful when you're presented with video testimonials. Don't believe me? Check this out. It's a video testimonial for my coaching service by my friend Shawn, who runs WP101. ...
Building a New Product? The Trick is Niching Down.
Let's say we were getting into the eCommerce product space… Imagine I was getting into the eCommerce product space. The first advice I'd give myself would all be about niching down. Because, after all, it's the first advice I'd give ...
The Value of Flexible Thinking
Have you heard of the Mann Gulch Fire? In the mountains of Montana there was a wild fire. In those days every fire was put out. Every fire was worked on. So naturally, firefighters were sent to put out the ...
How to Turn Your Blog Content Into an Online Course
Ready to turn your blog content into an online course? If you've been creating content for your blog, you've likely wondered how hard it would be to convert blog posts into course content. After all, everyone out there is creating ...
Finding the right chatbot for WooCommerce
Have you looked for a chatbot for WooCommerce yet? I remember telling folks about the power of using a chatbot for WooCommerce several years ago. I even worked on one with a client. But that was several years ago, and ...
We can grasp valuable insights from pricing experiments
Yesterday I wrote about pricing pages. But I didn't address the elephant in the room – which is pricing. Pricing is hard. Thankfully, we don't have to do our own research to learn a ton from pricing experiments that have ...
People aren’t converting on your pricing page. Here’s why…
Do you have a pricing page that's converting? I can't tell you exactly how long I've been working on pricing pages but you can't escape it if your career has been in product development and product management. At minimum it's ...
Building An Online ROI Calculator – Part Two
Remember Part One of Building an ROI Calculator? You'll recall the other day when I first introduced the notion of building an ROI calculator, right? In that post, I introduced you to the calculation but also a bit of the ...