Articles And Insights

How to hide menu items on your WordPress membership site

Want to hide menu items on your membership site? I help a few companies with some coaching. In the course of doing that, I often introduce some of my frameworks. And it dawned on me that it would be easy ...

Effective Communication: My Four Filters

I'm going to introduce you to what I call "my four filters" because they help me be as strategic as possible with my goal being effective communication.

What do you have in place to help protect your customers from themselves?

They were all staring at her. I don’t just mean the person directly in front of her that seriously was looking at her with tons of curiosity. I mean people who worked there were peeking out from behind walls to ...

Guaranteed Delivery of WordPress Mail is essential for WooCommerce

How is your WordPress mail getting delivered? It’s one of the most important things that people don’t pay attention to. They do all the work to create forms on their site, or set up automations for their WooCommerce store – ...

How to Build Your Own Online ROI Calculator – Part One

Customers want value. It’s our job to articulate it. I work with both product companies and digital agencies. The same holds true for everyone – the level of competition out there is crazy. And that means we need to be ...

Comparing WordPress form conditional logic in 2021

Form Conditional Logic is Available Everywhere If you read the post I wrote the other day about choosing the right WordPress form plugin, you’ll recall that I created a grid with all the features to compare. One of the features ...

Focus on What You Do Best

What’s your one thing? Remember when I told you that success often meant taking a corner in someone’s mind? I called it taking a corner. But I didn’t exactly tell you how to do it, other than to focus on ...

Helping People Send You Better, Action-Oriented Emails

Action-oriented emails help you get more done while doing less. More importantly, they empower your staff. Here's what they are and how they work.

The consequences of poor communication

Poor communication can be frustrating. But it can also be deadly. So be proactive when establishing how your teams communicate with each other.

How to build a simple quiz-Based recommendation engine

What is a recommendation engine? If you’ve been online and browsed the web much, you’ve interacted with recommendation engines. They might not all feel like recommendation engines, but that’s what they are. To make sure we’re on the same page, ...