Driving Revenue Growth in the WordPress Ecosystem
My Version of the Story Starts in 2016 I left Crowd Favorite at the start of 2016. We’d just had a major health scare where my wife was bleeding internally and we had to rush to an ER (where things ...
My Site’s WordPress Plugins List
A couple weeks ago I told you that I had changed my theme. One reader wrote back and said, essentially, that’s nice but can you get us your WordPress plugins list? I had two immediate thoughts: Are there any extraneous ...
I don’t care about the feature list, I just want less work
This is an opinion. Just an opinion. If you don’t want to hear it, come back tomorrow. More product, agency and business advice then. But this is advice I’m starting to give many of the product developers I’m talking to ...
Building products? Embrace successive experimentation & affordable loss
Most people think about their new product development efforts by looking at what they could gain. Maybe you should look at your affordable loss.
Last Week in WooCommerce: GoDaddy doubles eCommerce plugins available
GoDaddy doubles Ecommerce plugins available If you’ve worked with WooCommerce for any amount of time, you’ve likely purchased a WooCommerce extension from the SkyVerge team. The code is great. The team is great. The support is great. Last September you ...
Six Product Marketing Mistakes To Avoid
Learning on your own dime can get costly I will never know who deserves the credit for this quote, but it’s one of my favorites: You must learn from the mistakes of others. You will never live long enough to ...
Anonymous Personalization: Creating a more engaging experience
Is anonymous personalization an oxymoron? Anonymous personalization sounds crazy. Most of our approach to personalization comes after we identify someone. So how can you do it when a website visitor is anonymous? Before I get into it, let me ask ...
Is there an ideal blog post frequency that drives traffic?
How often should you blog? You know what people say, publish more often and your traffic goes up. But is there any research to suggest it’s actually true? HubSpot, looking at more than 13,000 companies and their blogs, determined that, ...
How do I use Gutenberg blocks?
This is all I ever wanted from Gutenberg You may recall a few weeks ago when I wrote about dynamic content – using some conditional logic and a plugin (if-so). But then I told you about my holy grail of ...
Writing difficult emails
Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked ...