How to use WooCommerce without Product Pages
I knew I was going to use WooCommerce. The challenge I did have, however, was that the standard WooCommerce approach defaults initial routing to a classic Products Page - which, for my needs, was useless. Here's what I did.
Last Week in WooCommerce: WooCommerce Growth
WooCommerce continues to Grow In the early years of WooCommerce, folks would characterize it as a solution for tiny stores. Great if you had a blog and wanted to add a store to it – since both your blog and ...
Comparing WordPress Membership Plugins in 2021
There are a lot of membership plugins for WordPress out there. How do you pick? Well, the answer depends on what you care most about.
Don’t confuse Memberships and Subscriptions
Whether you build a membership or subscription solution is up to you. But it's important to know the difference. Memberships and Subscriptions If you've ever wanted to buy pounds of quinoa at ridiculously low prices, you've likely considered a Costco membership. ...
How do you productize consulting services?
What is a productized service? When you build B2B SaaS products, your clients often come to you with the same requests, over and over. Each one, individually, sounds like professional services. But after hearing them often enough, I began to ...
Product Features and the Elusive ROI Calculation
Can you calculate your Feature ROI? We were sitting on the campus of the University of Miami several years ago. It was the perfect chance for me to ask the same question to something like 40 different product owners. It ...
Can Jetpack Speed Up Your WordPress Site?
If you've heard of Jetpack, you either love it or hate it In the early days of Jetpack, many of the folks I know thought it could be helpful. Then, it got bigger and bulkier and most folks thought it ...
Selling a Product: Leverage the Sunk Cost Fallacy
What is the Sunk Cost Fallacy? If you've never heard of the Sunk Cost Fallacy, you've surely lived it. Here's how behavioraleconomics.com talks about it, “Individuals commit the sunk cost fallacy when they continue a behavior or endeavor as a ...
Last Week in WooCommerce: The Challenge with Theme Templates
Each week I tell you what's happened in the world of eCommerce – and specifically WooCommerce. Last week WooCommerce rolled out their latest (minor) release, 5.0 and you can read about the entire release on their blog. That's it. That's ...
Conversion Secrets: How to improve your website copy
Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or ...