WordPress Marketing Automation
Not everyone can afford an external marketing automation platform Let me start by saying that when it comes to marketing automation platforms, I’m always ready to recommend several solutions. I’ve worked with a ton of them, and recently compared ConvertKit ...
Here’s How to Position Yourself in the Market
For digital agencies, it’s always a question of expertise I interact with a lot of digital agencies in the WordPress ecosystem. Whether they’re micro-agencies (small teams under 5 full time employees) or mid-sized agencies (up to 200 employees), the conversations ...
Last Week in WooCommerce: The Checkout Experience
We were about to go on a vacation. The kind where I would be away from work for a week and I would mostly relax by a pool and listen to music on my iPod. The night before we headed ...
Ten questions to ask before you quote your next eCommerce project
It can be hard to estimate store projects I’m not lying when I tell you that I once knew a team that sent a customer a quote for a project, only to discover the developer involved had only quoted half ...
Reusable Content Blocks with Gutenberg & the Blocksy theme
The holy grail of Gutenberg for me has been Reusable Content Blocks What do I want? Reusable content blocks? When do I want them? The minute Gutenberg was announced (which was a bit ago). Initially I was confused by Gutenberg, ...
Getting past your insecurity to write an about page that delivers results
If you are going to write an about page, get ready for stress There are few things harder, when it comes to managing your own website, than the work that to write an about page that actually works. It seems ...
When did you last look at the DAP Membership Plugin?
The more things change… In late November of 2020 I turned 50 and a few of my friends got together and bought be an incredible gift – a new MoFi Studiodeck Turntable. I haven’t owned a record player (or records) ...
The Best Ways to Request a Testimonial
Why should you ask for a testimonial? As I transition my website from a pagebuilder to using Gutenberg, I’m re-doing my site’s pages. If you didn’t catch it, I added a new page, which is called “Ask me a Question.” ...
Are you designing for conversion?
You have a problem. But it’s not traffic. Yesterday I highlighted that everyone wants more traffic. But let’s be honest, that’s not what you really want. Right? You want to convert that traffic. You want the results of that traffic ...
Last Week in WooCommerce: Driving Traffic to Your Store
Everyone wants to drive traffic Whether you’re a freelance store builder, or work with an agency, you likely know that once an online store is built, the project isn’t over. It may feel like the work is done, but in ...