Most Employees Are Waiting
When employees were asked if they could answer positively that they felt like their job provided them a regular opportunity to work from their strengths (and passions), only 2 out of 10 could agree. Twenty percent. The other eighty percent ...
What Do You Do After You Segment Your Market?
Segmentation is everything I mentioned it yesterday. And segmenting your market is so important that I write a lot about it. The old way of pitching products – “we're for everyone” – just doesn't work anymore. I've spent time talking ...
Repeating Our Mistakes
Let's Stop Repeating Our Mistakes I had several product-related conversations today. And in each, it felt like I was repeating lessons that we all knew. The problem isn't knowledge. It's the mental shortcuts we make that put us in a ...
Retaining Your Top Talent
It's Crazy Out There It's never been harder to hire talented staff right now. Every person I know who is looking for work is finding work. And often multiple offers. Even crazier is that they're getting offers that are incredible ...
You Are Not the Customer
Your marketing team worked really hard to investigate your target customer. They worked on segments and did customer interviews. They spend tons of time and money and crafted personas. Maybe they even gave them names (though I prefer roles). The ...
Pricing Utility Features
Pricing is Hard. Normally I don't put a period after my headlines. But pricing is hard – period. You know what I mean? It's challenging to figure out the right spot where you and customers both agree that the value ...
Product Ladders & What People Want
Like I told you the other day, I'm working on bringing all my courses from different locations all to this site. And the moment I started building out the course catalog, I realized I was going to need to create ...
A lot of people only run a single site
If you follow me on social media, you’ve likely seen all the images to know that I spent last week running my conference in Cabo, called CaboPress. While there, one topic came up often among product owners – pricing. The ...
Hiring a New Employee? 5 Truths They Must Believe.
I have another blog where I write about leadership, but sometimes I write about hiring here. And with so many WordPress-oriented companies looking to hire, I wanted to make sure you didn't make all the same mistakes I've made in ...
The Challenge of Lessons Learned
Are “Lessons Learned” Real? I've spent the week talking with business owners at CaboPress. One of the things that constantly surprises me is how much we know collectively that we don't apply to our own, or each others' situations. It ...