The Art of Telling Stories
Have you seen the “Land of Land Rovers” commercial? Tonight we’re going to talk about the art of telling stories, but there’s no better way to do that than to show you a great example. I don’t know if you’ve ...
5 Strategies for Using Images in Your Presentations
You may be creating presentations again Depending on what you do for a living, and how your state or country is doing with Covid, there’s a chance you’re going to start creating slide decks again for in person meetings (or ...
Do You Have a First Party Data Strategy?
You’ve likely heard that third party cookies are going to die, right? Look, I know it’s Friday night. I’m already at a resort for this weekend because it’s my 17th anniversary with my wife. So what am I doing writing ...
What is your Brand Essence?
If you had to distill your reason for doing what you do down to two or three words, could you? Every day I work with individuals who think brand management is only for the big corporations. These folks are dedicated ...
14 Things To Do After Launching a WordPress Site
Your website launch isn’t the end of the journey, it’s just the start. Here are the 14 things you can’t forget to do after launching a new WordPress site. Your Post-Launch Strategy Most of us get super excited when it ...
How Chris Lema uses ZipMessage for Coaching
Coaches should use ZipMessage There are a lot of cool products that are getting developed every day. Most of them feel cool for other people. I look. I like. But then I don’t do much with them because they don’t ...
How To Build Your Personal Brand to Attract Better Clients
A personal brand isn’t the same thing as being famous If you spend time googling, “how to build your personal brand,” you’ll find a lot of examples in articles that have nothing to do with you or me. Using Michael ...
Effective Communication: My Four Filters
I'm going to introduce you to what I call "my four filters" because they help me be as strategic as possible with my goal being effective communication.
Guaranteed Delivery of WordPress Mail is essential for WooCommerce
How is your WordPress mail getting delivered? It’s one of the most important things that people don’t pay attention to. They do all the work to create forms on their site, or set up automations for their WooCommerce store – ...
Helping People Send You Better, Action-Oriented Emails
Action-oriented emails help you get more done while doing less. More importantly, they empower your staff. Here's what they are and how they work.