The consequences of poor communication
Poor communication can be frustrating. But it can also be deadly. So be proactive when establishing how your teams communicate with each other.
Revealed: Four Ways to Help You Get Replies to Your Cold Outreach
How do you feel about cold outreach? Necessary evil? Great strategy? What if you could write in a way to get replies to your cold outreach? Let’s step back a second. Do you remember the old days of cold outreach? ...
How to write a support request (that won’t get ignored)
I know. It’s hard to imagine that anyone would need a lesson on how to write a support request – because most of us know how to ask for help. But sadly, the more that software eats the world, the ...
Two Kinds of Customers
There are two kinds of customers out there, and here's why I pick the harder of the two...and why it works for me.
How to write a case study in 2021 that attracts new customers
You have to get good at telling your own story…. If we’ve talked, or you’ve spent enough time on this blog, you’ve likely come to the conclusion that I care about storytelling more than anything else. You wouldn’t be wrong. ...
You are your own worst enemy
I’m writing this letter to my wife, who has wrapped up 27 years as a teacher – first private and public schools, and then homeschooling our kids. She’s now thinking about her next chapter. And these words are for her. ...
How you tell your story matters
I’m not telling you anything new How you tell your story matters a lot. It’s the difference between being remembered, and not. It’s the difference between someone paying you money, and not. And most importantly, it’s the difference between a ...
Differentiate or Disappear
You thought I was going to say “Die,” right? That’s the title of one of my favorite books by Jack Trout. Differentiate or Die is a great book and you should read it. But death would be too quick and ...
Writing difficult emails
Writing difficult emails is a skill worth developing. Sometimes it can feel like writing difficult emails is a full-time job. Every week it seems like I have an opportunity to write a difficult email. At least once. As I talked ...
Conversion Secrets: How to improve your website copy
Is anyone ever happy with their website copy? I knew, when I titled this article, that we could all start together in the same place. No one feels like their website copy is good enough. Right? But feeling cruddy or ...